ForceFlow charges a flat infrastructure fee that covers your sending system, plus a fee per qualified sales call that actually shows up. There is no retainer and no long-term contract. Beyond the infrastructure fee, we only make money when you get calls that show.
| Component | How it's set | What it covers |
|---|---|---|
| Infrastructure fee | Flat monthly amount based on daily sending volume and the data sources your ICP needs. Quoted on the strategy call. | Branded sending domains, dedicated inboxes, warm-up, deliverability monitoring, list building and verification, copywriting, sending, reply management. Your primary domain is never used. |
| Per qualified call | A fixed fee per call, agreed at onboarding. Charged only when the prospect matches your ICP and attends. | Qualification, follow-up, booking, confirmations, and reminders. Non-matching calls are cancelled free. |
| Setup fee | None | Onboarding, ICP workshop, and the outbound audit are included. |
| Contract | None | 60-day pilot to start. Pause or cancel anytime. Domains, inboxes, lists, and copy are yours to keep. |
Why not a price list? The infrastructure fee moves with volume and with which data sources your market requires, and the per-call fee is agreed against the qualification standard you set. Publishing one number for everyone would be wrong for most people who read it.
The structure matters more than the figures. Using the benchmarks we quote on the homepage (1–2% reply rate, roughly 20% of replies interested, 30–40% of those booked), a month of sending produces a predictable number of qualified calls, and your bill is the flat fee plus that number times the per-call fee. If a month produces a third as many calls, you pay a third as much in per-call fees. Illustrative funnel:
| Step | Assumption | Monthly result |
|---|---|---|
| Emails sent | 1,000/day, 20 sending days | 20,000 |
| Replies | 1.5% reply rate | 300 |
| Interested replies | 20% of replies | 60 |
| Calls booked | 35% of interested after follow-up | 21 |
| Qualified calls that show | 80% show rate | 17 |
| What you pay | Infrastructure fee + 17 × per-call fee | |
| New customers | 25% close rate on 17 calls | 4 |
Put your own deal size, close rate, and volume into the ROI calculator to see the return side.
| Retainer agency | Pure pay-per-meeting | ForceFlow | |
|---|---|---|---|
| Typical monthly cost | $2,400–$12,000 flat, results or not | $150–$600 per meeting, often with a minimum commitment | Flat infrastructure fee, then a fee per qualified call that shows |
| Who carries the risk of a slow month | You | Agency, but volume pressure can push unqualified bookings | Shared: you cover sending cost, we only earn on calls that show and match ICP |
| Who defines "qualified" | Usually not defined | Agency, often loosely | You, at onboarding. Non-matching calls are cancelled free. |
| Contract | 3–12 months common | Varies | None. 60-day pilot, cancel anytime. |
| Who owns the domains, lists, copy | Often the agency | Often the agency | You |
Retainer and per-meeting ranges are drawn from publicly listed 2026 pricing for US cold email agencies.
A retainer pays an agency for activity. A per-call fee pays for outcomes. We keep a flat infrastructure fee because sending domains, inboxes, verification, and data have real monthly costs whether or not a given month converts, and pretending otherwise is how "pay per meeting" agencies end up padding calendars with prospects who never buy. Everything above that fee is earned only when a qualified prospect shows up.
We agree on minimum KPIs at onboarding. If we miss them, we keep sending at full volume until we hit them, at no additional fee. When we hit the minimum, we keep going at full volume unless you ask us to pause.
Two components: a flat monthly infrastructure fee that covers your sending system, and a fee per qualified sales call that shows up. No retainer, no long-term contract. Both figures are quoted on the strategy call once we know your volume and data needs.
A real person who matches the ideal customer profile agreed at onboarding and attends the call. Calls that don't match can be cancelled, aren't charged, and don't count toward the guarantee.
No setup fee and no long-term contract. Engagements start with a 60-day pilot; you can pause or cancel at any time and keep everything built during the pilot.
The infrastructure fee scales with daily sending volume. We raise volume only after the first campaigns prove the list and copy convert.
No. Sending platform, domains, inboxes, data sources, and verification are covered by the infrastructure fee. If you'd rather own the infrastructure directly, we can set it up in your name instead.
Book a free 30-minute strategy session. We'll audit your current outbound, define your ICP, and give you both figures for your situation.
Book a Free Strategy Session