A cold email agency builds a separate sending system for you, finds and verifies the right contacts, writes and sends the emails, handles every reply, and books the interested ones onto your calendar. This page walks through exactly how ForceFlow does it, week by week, so you know what you are buying before you buy it.
| When | What we do | What you do |
|---|---|---|
| Days 0–3 | Audit your current outbound. ICP workshop. Collect customer list, do-not-contact list, and active pipeline for suppression. Agree on qualified-call criteria and pilot KPIs. | One 60-minute kickoff call. Share lists and CRM access. |
| Days 0–14 | Register branded lookalike domains that redirect to your site. Configure dedicated inboxes, SPF/DKIM/DMARC, and start a two-week warm-up. Your primary domain is never touched. | Nothing. |
| Days 3–10 | Source contacts matching the ICP. Verify every email address, enrich, deduplicate, and suppress existing relationships. | Optional: sanity-check a sample of the list. |
| Days 5–14 | Write sequences and per-company personalization. Send test emails through our own inboxes to confirm they land in the primary inbox. | Approve the copy. Nothing sends without your sign-off. |
| Day 14 | Campaigns go live at controlled volume, ramping as deliverability holds. | Nothing. |
| Days 14–60 | Manage every reply. Follow up with interested prospects, qualify them against your ICP, and book them directly onto your calendar with confirmations and reminders. | Show up to the calls. Cancel any that don't match ICP (free). |
| Weekly | A/B test subject lines, angles, and segments. Review deliverability. Send a performance report. | Read a short report. 15-minute check-in if you want one. |
Cold email at volume cannot run from your main domain. One spam complaint spike and your invoices and contracts start landing in junk. So we build a separate system: branded lookalike domains (for example a variant of your company name) that redirect to your real site, dedicated inboxes on each, full authentication, and a warm-up period where inboxes exchange real mail to build reputation before a single prospect is contacted. We monitor bounce rate, spam placement, and inbox health daily and rotate or pause inboxes before problems compound.
The ICP workshop defines who we contact: industry, company size, geography, role, and the signals that make a company a fit right now. From that definition we build the list from multiple data sources, verify every address so bounces stay low, enrich each company with the details the copy needs, and remove anyone you already know. If you use a CRM we can connect it so new inbound leads are automatically excluded from outbound.
Sequences are short, specific to the segment, and personalized per company with something we actually verified about them, not a first-name merge field. Every reply is read by a person. Objections get answered, "not now" gets a scheduled follow-up, and interested prospects get qualified against your criteria and booked straight into your calendar. You get a confirmed, reminded call, and the prospect's context, before you join.
You do, at onboarding. A qualified call is a real person, at a company that matches the ICP, who attends. If a booked call fails that test you cancel it, you are not charged, and it does not count toward the guarantee. This is the mechanism that keeps our incentive aligned with yours: we are paid for calls that could become customers, not for calendar entries.
You do not need any tools of your own. Sending platform, domains, inboxes, data, and verification are all provided.
Results vary by market, offer, and close rate. Typical benchmarks across our campaigns: 1–2% reply rate, about 20% of replies interested, and 30–40% of interested replies converting to a booked meeting after follow-up. Most clients see compounding results after 60–90 days of active sending as copy and segments get tuned. See the pricing page for a worked example and the ROI calculator to model your own numbers.
Everything built during the pilot belongs to you: domains, inboxes, lead lists, and copy. If you continue, we keep sending and optimizing on the same terms. If you stop, you keep it all and can run it yourself.
Book a free 30-minute strategy session. We'll audit your current outbound and show you the ICP, infrastructure, and first campaign we'd run.
Book a Free Strategy Session