You sell growth for a living, which makes it embarrassing that your own pipeline is referrals and whoever found you on a podcast. ForceFlow runs outbound for B2B marketing, creative, SEO, PPC, and growth agencies: we build the sending system, target the companies that fit your best retainers, and book qualified calls with their decision-makers. Beyond a small infrastructure fee, we only make money when those calls show up.
| If your agency sells | We build a list of | And the email is about |
|---|---|---|
| Paid media / performance marketing | DTC and B2B companies spending on ads with visible creative churn or scaling signals | A specific observation about their current ads and one metric you'd move |
| SEO / content | Companies whose category competitors outrank them for buyer-intent terms | The named gap and what closing it is worth |
| Web design / CRO | Companies with dated or slow sites in verticals you have work to show for | One concrete issue on their site and a before/after from a similar client |
| Fractional CMO / strategy | Post-Series A or $5–50M companies without a senior marketing hire | The stage they're at and what usually breaks next |
| Vertical specialists (dental, legal, SaaS, etc.) | Every company in that vertical in your service area or nationally | Vertical-specific proof |
A second group of agencies comes to us not for their own pipeline but for their clients'. If you sell marketing services and your clients keep asking for outbound, you can resell it rather than build a cold email operation in-house. Some of what that involves you will want to keep; some you will want to hand off.
| Part of the work | Agencies usually keep | Agencies usually hand off |
|---|---|---|
| Client relationship and strategy | Yes. You own the account, the positioning, and the offer. | |
| Ideal customer definition | Yes, with the client. You know their market. | Turning it into a sourced, screened, verified list |
| Sending infrastructure | Domains, inboxes, warm-up, monitoring, replacement when something burns | |
| Copy | Approval and brand voice | Drafting, spintax, variant testing |
| Reply handling and booking | Sometimes, if the agency has SDRs | Usually; replies go straight to booked calls on the client's calendar |
| Reporting | Presenting it to the client under your brand | Producing it weekly |
Each reseller client gets its own infrastructure, list, and copy, kept fully separate from every other client and from your own agency's outreach. Pricing is the same structure as for a direct client, a flat infrastructure fee plus a fee per qualified call that shows, so you can mark it up or pass it through. Ask about it on the strategy call.
Two weeks of setup: branded lookalike sending domains and inboxes (your agency's domain is never used), an ICP workshop where we define your best-fit client, a verified list, and copy you approve. Campaigns go live on day 14. We handle every reply, follow up with interested prospects, qualify them against your criteria, and book them onto your calendar. Weekly we test angles and segments and send you a short report. Full detail on the how-it-works page.
Two components: a flat infrastructure fee that covers your sending system, and a fee per qualified call that shows up. Calls that don't match the agreed ICP are cancelled free. No setup fee, no long-term contract, 60-day pilot to start. Both figures are quoted on the strategy call once we know your volume and data needs. How the model works is on the pricing page.
Yes, when the list is narrow and the offer is specific. Agencies are among the best-converting segments we run because the buyer reads email, the pain is measurable, and a free audit or sample is an easy yes.
Only if it is generic. Every email references something verified about the prospect's business and makes one specific offer. Sending runs on separate branded domains, so your agency's primary domain and reputation are never at risk.
Yes. Each client gets its own infrastructure, list, and copy, kept fully separate, and reporting you can present under your brand. The split of what you keep and what we handle is in the white-label table above. Ask about it on the strategy call.
Any agency whose buyer is a business decision-maker who reads email: digital, performance, SEO, content, web, CRO, creative, PR, and vertical specialists. What changes between them is the list and the observation the email opens with, not the system.
Every sequence requires your sign-off before it goes live, and we test it through our own inboxes first.
We audit what you have and either plug into it or replace it. You don't need any tools of your own.
Book a free 30-minute strategy session. We'll define your best-fit client, show you a sample of the companies we'd target, and walk you through what it would cost.
Book a Free Strategy Session